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More than 40 million Americans visited online dating sites each month in 2003.
Americans spent $302 million on cyber dating that year, making it the most profitable market on the Web.
Others, however, grow weary of endless profile searches and disappointing dates, and opt for a lower-technology, less commercialized way of finding prospective partners.
See also: Computer's Impact on Leisure, Dating, Hook-Ups, Internet, Men's Leisure Lifestyles, Teenage Leisure Trends, Women's Leisure Lifestyles Brooks, David.
Workplace romances are dwindling, partly due to the rise in sexual harassment suits.
As singles become more mobile and attend religious services less frequently, community organizations such as clubs and churches have decreased in importance.
The questionnaire identifies users who might be liars or otherwise undesirable—16 percent of those who take the survey are asked to leave the site (Mulrine).
Some singles have successful online dating experiences: e reports that more than 1,500 couples met and married through the site in its first three years, and boasts 90,000 successful matches each year.
This interest is fueled by growing numbers of singles—a record 40 percent of American adults are single, and half of them visited online dating sites in 2003.