Considered "a true radio legend," WMMS DJ Kid Leo was chosen for Rolling Stone's "Heavy Hundred: The High and Mighty of the Music Industry" (1980) and named "The Best Disc Jockey in the Country" in a special 1987 issue of Playboy.
The WMMS studios are located at the former Centerior Energy building in the Cleveland suburb of Independence, while the station transmitter resides in neighboring Seven Hills.
The WMMS call letters first referred to an owner – "Metro Media Stereo" – but have since taken on a variety of other meanings.
Seeing a small but significant groundswell of support for the medium in the market, WHK-FM adopted a new progressive rock format on August 15, 1968.
WHK-FM became one of a handful of commercial stations in the country to try that format, many of which were owned by Metro Media.
WMMS (100.7 FM) – branded 100.7 WMMS: The Buzzard – is a commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio.
Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.
Metro Media found major success with progressive rock at KMET/Los Angeles, KSAN/San Francisco, WMMR/Philadelphia and WNEW-FM/New York, but low ratings and revenue in Cleveland led the company to drop the format at WMMS by May 1969.
The station first turned to adult contemporary, then Top 40, big band and finally the Drake-Chenault automated Hit Parade '69.
The station also serves as the FM flagship for the Cleveland Cavaliers and Cleveland Indians radio networks.